Last Updated: 1-2-2024

Introduction. We at Birth By Us (“we,” “our,” “us” or the “Company”) respect our users and are strongly committed to earning your trust through preserving your privacy and being transparent about how we may use any information we may obtain from you or about you. The following privacy policy (the “Policy”) is intended to inform you of:

• The types of information we may collect or that you may provide (the “Personal Information”) when you access or use our website, services, and applications (collectively, the “Services”); and

• Our policies for collecting, using, maintaining, protecting, and disclosing such Personal Information.

This Policy applies only to information we collect through our Services and in email, text, and other electronic communications sent through the Services. This Policy DOES NOT apply to:

• Information that we may collect offline;

• Aggregated or de-identified information;

• Publicly available information from government records;

• [Health or medical information covered by the Health Insurance Portability and Accountability Act of 1996 (HIPAA) and the California Confidentiality of Medical Information Act (CMIA), clinical trial data, or other qualifying research data;] or

• Information that you provide to or is collected by any third party, including any third-party websites, apps and services that may be accessible through our Services.

Third parties may have their own privacy policies, which we encourage you to read before providing information on or through them. Please read this Policy carefully to understand our policies and practices regarding your Personal Information and how we will treat it. If you do not agree with our policies and practices, do not download, register with or use the Services. By downloading, registering with or using the Services, you agree to this Policy.

Personal Information Collected. We collect certain Personal Information in order to facilitate your use of our Services:

• Voluntarily Disclosed Information. When you use the Services, you will have the opportunity to provide us with some information directly, such as:

  • Account Information: Some functions of our Services require you to register for an account. In doing so, we will ask you for your email address.

  • User Data: We also collect other information that you provide us as you build your profile or verify your identity on our Services, such as your name, demographic information and contact information.

  • User Content: When you use our Services, we collect Personal Information that is included in the input, file uploads, or feedback that you provide to our Services

  • Communication Information: If you communicate with us, we collect your name, contact information, and the contents of any messages you send.

  • Social Media Information: We have pages on social media sites like Instagram, Facebook, Twitter and LinkedIn. When you interact with our social media pages, we will collect Personal Information that you elect to provide to us, such as your contact details. In addition, the companies that host our social media pages may provide us with aggregate information and analytics about our social media activity.

  • Other Information You Provide: We collect other information that you may provide to us, such as when you participate in our events or surveys or provide us with information to establish your identity.

• Automatically Collected Personal Information. Whenever you visit, use or interact with our Services, we automatically receive and record information from your browser or your device. Such information includes:

  • Log Data: Information that your browser or device automatically sends when you use our Services. Log data includes your Internet Protocol address, browser type and settings, the date and time of your request, and how you interact with our Services.

  • Usage Data: We may automatically collect information about your use of the Services, such as the types of content that you view or engage with, the features you use and the actions you take, as well as your time zone, country, the dates and times of access, user agent and version, type of computer or mobile device, and your computer connection.

  • Device Information: Includes name of the device, operating system, device identifiers, and browser you are using. Information collected may depend on the type of device you use and its settings.

  • Cookies: We use cookies to operate and administer our Services and improve your experience. A “cookie” is a piece of information sent to your browser by a website you visit. You can set your browser to accept all cookies, to reject all cookies, or to notify you whenever a cookie is offered so that you can decide each time whether to accept it. However, refusing a cookie may in some cases preclude you from using, or negatively affect the display or function of, a website or certain areas or features of a website.

  • Web Beacons: The Services may contain small electronic files known as web beacons (also referred to as clear gifs, pixel tags, and single-pixel gifs) that permit the Company, for example, to count users who have visited those pages or opened an email and for other related website statistics (for example, recording the popularity of certain website content and verifying system and server

    integrity).

  • Analytics: We may use a variety of online analytics products that use cookies to help us analyze how users use our Services and enhance your experience when you use the Services.

• Third-Party Use of Cookies. Some content or applications, including advertisements, on the Services are served by third-parties, including advertisers, ad networks and servers, content providers, and application providers. These third parties may use cookies alone or in conjunction with web beacons or other tracking technologies to collect information about you when you use our website. The information they collect may be associated with your Personal Information or they may collect information, including Personal Information, about your online activities over time and across different websites and other online services. They may use this information to provide you with interest-based (behavioral) advertising or other targeted

  content.

  We do not control these third parties’ tracking technologies or how they may be used. However these third parties may provide you with ways to choose not to have your information collected or used in this way. If you have any questions about an advertisement or other targeted content, you should contact the responsible third-party directly. You can opt out of receiving targeted ads from members of the Network Advertising Initiative (“NAI”) on the NAI’s at

  https://thenai.org/opt-out/.

  Residents of certain states may have additional Personal Information rights and choices. Please see State Privacy Rights below for more information.

• Use of Personal Information. We may use any Personal Information that we collect:

  • To provide the Services to you;

  • To develop, maintain and analyze our Services;

  • To improve our Services;

  • To develop new programs and services;

  • To comply with legal obligations and legal procedures;

  • To prevent fraud, criminal activity, or misuses of our Services; and

  • For any lawful purpose provided that you offer your consent.

  We may also use Personal Information to communicate with you via email or text message to verify your account, notify you about certain activity on our Services, inform you of changes to our policies and procedures, or to otherwise facilitate the operation of the Services.

• Disclosure of Personal Information. In certain circumstances, we may share Personal Information to third parties for business purposes, including contractors, vendors, and partners, without further notice to you (unless required by law). These circumstances include:

  • Contractors, Vendors and Partners: We may provide Personal Information to our contractors, vendors and partners (including providers of hosting services, customer service vendors, cloud services, email communication software, web analytics services and other information technology providers, among others) for business purposes. Pursuant to our instructions, these parties will access, process, or store Personal Information only in the course of performing their duties to us.

  • Aggregate or De-Identified Personal Information: We may de-identify or aggregate your Personal Information so that you are not identified as an individual use such information to analyze the effectiveness of our Services, to improve and add features to our Services, to conduct research and for other similar purposes. We may also provide such de-identified or aggregated Personal Information partners (or allow partners to collect that information from you) to third-parties, including our partners, for business purposes.

  • Business Transfers: If we are involved in strategic transactions, reorganization, bankruptcy, receivership, or transition of service to another provider (collectively, a “Transaction”), your Personal Information and other information may be disclosed in the diligence process with counterparties and others assisting with the Transaction and transferred to a successor or affiliate as part of that Transaction along with other assets.

  • Legal Requirements: We may share your Personal Information, including information about your interaction with our Services, with government authorities, industry peers, or other third parties (i) if required to do so by law or in the good faith belief that such action is necessary to comply with a legal obligation, (ii) to protect and defend our rights or property, (iii) if we determine, in our sole discretion, that there is a violation of our terms, policies, or the law; (iv) to detect or prevent fraud or other illegal activity; (v) to protect the safety, security, and integrity of our products, employees, or users, or the public, or (vi) to protect against legal liability.

  • Affiliates: We may disclose Personal Information to our affiliates, meaning an entity that controls, is controlled by, or is under common control with us. Our affiliates may use the Personal Information we share in a manner consistent with this Policy.

  We reserve the right to access, read, and disclose any information that we believe in our sole discretion is necessary to comply with law or court order; enforce or apply our Terms of Service [[https://tiny.cc/bbutermsofservice]] and other agreements; or protect the rights, property, or safety of Birth By Us, our employees, our users, or others.

• Data Security and Storage. Birth By Us has implemented measures designed to protect your Personal Information from loss, unauthorized access, and alteration. We endeavor to protect the privacy of your account and Personal Information we hold in our records and actively work to prevent unauthorized entry or use, hardware or software failure, and other factors that could potentially compromise security of user information.

  The safety and security of your information also depend on you. Certain parts of the Services are protected by a password, and it is your responsibility to keep that password confidential. We will retain your information in line with our legitimate business purposes for as long as your account is active or for as long as needed to provide you with the Services, as long as it is necessary to comply with law or court order, to enforce or apply our Terms of Service [[https://tiny.cc/bbutermsofservice]] and other agreements; or protect the rights, property, or safety of us, our employees, our users or others.

  Unfortunately, the transmission of Personal Information via the internet is not completely secure. Although we do our best to protect your Personal Information, we cannot guarantee the security of your Personal Information transmitted through our Services. Any transmission of Personal Information is at your own risk. We are not responsible for circumvention of any privacy settings or security measures we provide.

• Access, Modification and/or Deletion of Personal Information. You may access, and, in some cases, edit or delete your name, password, and phone number through your account settings. The information you can view, update, and delete may change over time.

  You may contact us at the contact information below to request that we delete your account and your Personal Information from the Services. If you choose to delete your account entirely, the Personal Information collected upon user registration will be deleted automatically within 30 days. However, copies of your User Contributions may remain viewable in cached and archived pages or might have been copied or stored by other users of the Services. Proper access and use of information provided on the Services, including User Contributions, is governed by our Terms of Service [[https://tiny.cc/bbutermsofservice]]. Note that if you request removal of your Personal Information, you may no longer be unable to access and/or use the Services.

• Age of Users. If you are younger than 18, you may not download or use the Services or access or provide any content.

  The Services is not intended for children under 16 years of age, and we do not knowingly collect Personal Information from children under 16. If we learn we have collected or received Personal Information from a child under 16 without verification of parental consent, we will delete such Personal Information. If you believe we might have any Personal Information from or about a child under 16, please contact us at the contact information below.

• Third-Party Links. The Service may contain links to other websites not operated or controlled by us, including social media services. The information that you share with these third-party websites will be governed by the specific privacy policies and terms of service of such third-party website and not by this Policy. By providing these links we do not imply that we endorse or have reviewed these sites. Please contact the third-party website directly for information on their privacy practices and policies.

• State Privacy Rights. State consumer privacy laws may provide their residents with additional rights regarding our use of their Personal Information.

  The following table provides additional information about the categories of Personal Information we have collected within the last twelve (12) months and examples of such Personal Information. We may disclose the Personal Information listed within the table to our affiliates, vendors and service providers to process in accordance with our instructions; to law enforcement and other third parties for the legal reasons described above; to parties involved in Transactions; and to other users and third parties you choose to share it with.